Fifty posts! Hooray, have cake on me everyone! Only joking, all the cake is for me. Only joking again, there is no cake, the cake is a lie. Aha, got you with that old gem didn’t I? Yes, I did plan on hanging myself, how did you know? Erhem, terrible jokes aside, this is my fiftieth post, felt it was a better number to end the written works on than forty-nine. So what will it be about, you ask? Love? Politics? Religion? Hoho no, let’s end this chapter in the saga of rant on the same wavelength it started on – me getting all hoity toity about a small issue with comical effects.
My topic for discussion is the games industry and mainly, my distaste for it as of late. Are you old enough to remember the days when consoles competed for the market by making better games than each other? Sure, there were adverts that openly mocked Sonic or Mario as being stupid characters and so lame compared to other console mascots, but on the whole if a company wanted to win the race for children’s love at Christmas, it was by announcing a smorgasbord of interesting titles for the kiddies. Hey kids, forget the Dreamcast, get the PlayStation – we’ve got Rayman and Crash Bandicoot and racing games and so much more – and sure enough kids did just that. Truth be told, your parents only ever got you one console usually and thus you had to develop brand loyalty for fear of admitting you asked for the wrong gift at Christmas but my point stands, the consoles used to put a lot more effort into being worth the price tag than they do now.
Now you could say part of the problem is there’s no originality any more, that these big brands have had to duke it out for years on end and are just low on ideas so they make sequels to fan favourites and churn them out ad nauseum but I think there is a lot more to it than that, I think a big issue is game companies aren’t run by gamers, usually anyway. The CEOs of Sony, Microsoft and Nintendo aren’t avid game fans or game designers but they get the final word in our gaming experiences and this is like hiring the blind guy to do your interior decorating on the basis of “Well, he has the paint and the brushes so we figured he’d be best suited to the job”. If you don’t believe me, have you noticed how most AAA games are sequels or reboots? The sales figures show they sell and so that’s what they go by, never venturing into unknown territory. I’m not saying these guys are idiots, I’m sure every one of us reckons they could improve on a bad game but not all of us actually know enough about game design to do that effectively and neither do these guys, that’s where the problem comes in. The executive level gets to decide important issues like game length, amount of DLC available, linear or non-linear storyline – they control the creative process and you know what they say about camels and horses (A camel is a horse designed by committee)
My second issue with modern gaming is the money pumped into the industry, a ridiculous amount that really isn’t needed at all. A study carried out four years ago showed games across platforms cost $28 million to make, that’s around £17 million, and that number has gone up and up each year. Console exclusives start at around £8 million. Why? Why do we need that kind of budget? Brilliant games exist that were made by four blokes in a basement! Sadly, perhaps that’s part of the problem but the budget is to cover the massive teams and years of development across the nation to bring out show-stoppers and games like Call of Duty and such are made so damn flashy and so frequently because it’s the industry saying “We need money! We need help! We’re victims of our own success!”. If the entire world switched off long running franchises like Halo or Call of Duty, corporations would crash and burn. A single failed game in this modern age can kill a company dead, possibly even a console. Nintendo is falling into the nether-realm of the digital world because it can’t hold up against it’s competitors, which brings me to my next issue, the narrow market.
Let’s review the choices of the modern gamer shall we? You have three big brands, one that’s limping on a crutch called Smash Brawl and failing, one that speaks of being “For the players!” but is really a gimmicky box of shite and one that lights up as it empties your wallet. Your other choices are a gaming PC to join the elitist super gamers or independant company consoles that are so beyond the mainstream you have to trawl through the internet to find out why you should buy one of them instead of a PS4. The big brands are atrocious money fiends that spend their time pissing each other off whilst flashing their fancy little tricks at you. Did you hear Microsoft will give you $100 store credit if you give them a PS3 so they can smash it up and dance on the remains? Sony’s response? “Save $100 by NOT doing what Microsoft told you, they’re all wankers anyway!”. Fucking grow up, your stupid rivalry creates stupid gamers. I hate talking to people about consoles, they’re so fucking loyal to the one they own that it’s obnoxious. Bitch, the only reason I’m a Playstation player is for Dynasty Warriors and JRPGs, I prefer Japanese games, they’re just more fun but they’re not available on XBOX because there are no avid-Microsoft fans in Japan really. Nintendo kept their head out of the bickering this time around but they’re struggling because by doing so, they’re not in the race and they’ve fallen off the radar despite pumping out all sorts of new games and consoles. Nintendo will bounce back, they always do – something about their characters makes the company immortal no matter how bad the struggle. The Gamecube lost to the PlayStation and XBOX, didn’t stop the Wii coming out. Game companies are becoming cruel and vindictive on the whole though and deliberately screwing their fans over to beat cash out of them. Take backwards compatibility on the PS4, it requires a fee for each game! Why not just keep my PS3? I’ve seen nothing on the PS4 that has convinced me “Oh, that’s a game that would have been impossible to make on the PS3, it is so new and intuitive!”. Again, another point – name me one new game that a smart game designer could not have made for the PS3/XBOX 360 that they did make for the new gen consoles. Nothing? I thought not.
I guess a big issue is by the time the new consoles do have genuinely exciting new releases that masterfully use the new software and hardware to create a unique experience, you’ll be holding onto your money for the PS5 or Xbox 3000 or Wii Z or whatever. The game industry shifts and changes too fast for the developers and it stresses them out which is a big problem, as I found out through a little read around. The burnout rate in game design careers is incredulous, as the designers reach the ‘settling down’ age they seek jobs with regular hours during daylight hours with good job security and a pleasant environment. Guess what? That’s not game design. Ergo, the technical sorts migrate into jobs to do with website maintenance and data handling and the designers move into advertising and graphics and so on. The people that can’t change careers however, are those with specialised skill sets, those that have devoted their lives to being the best damn 3D modelling artist ever – what else can you do? CGI film? Yeah, good luck getting that interview. The end result is a jarring mismatch of ability in the workplace, masterful artists and a high level of rank amateurs in the programming area with a handful of veterans watching them work. Chances are that glitch that made you walk through the floor or your head float away was an error made by a newbie that his boss was too damn tired to correct.
I guess I’m scared in a way, I grew up alongside the consoles and now I watch words flash up like “Microtransactions” and “Always online!” and it turns me away from the whole medium. Games are escapism in a way that films and books aren’t, it’s an interactive retreat from reality. You don’t watch a film and feel as if you’re Iron Man or Dumbledore, you just watch a selection of characters you like do stuff and smile and clap and eat popcorn. Games are different, you become the protagonist, especially in games like Fallout or Skyrim where the world revolves around you. In this world, you’re anything from a werewolf that can command the elements whilst riding into battle dressed in the robes of your great warrior grandfather to the survivor of an apocalyptic war looking to survive the chaos and carnage of the new world. Sadly however, the higher ups know how partial we are to this world and they follow us into it, picking our pockets and teasing us with more battles to win or princesses to save, and we give in and thus the childhood innocence of the land of heroes becomes a cash cow that insists it’s your noble steed into battle. It just isn’t guys, it just isn’t.
Perhaps the ultimate solution is to just stop, let it die and enjoy what we have and leave the industry to pick up the pieces and realise the truth of what it has become… Somehow, I don’t see that happening though
PS – For further reading, here is one of the many articles that inspired this post -http://www.cracked.com/article_20727_5-reasons-video-game-industry-about-to-crash.html